Cannes Lions International Festival of Creativity
The campaing Ostatnie drzewo, co-created by Igor Omulecki for Ogilvy Poland, has been awarded with thirteen lions during Cannes Lions International Festival of Creativity.
This campaign is based on an artistic concept consisting in using screenshots made by top Polish photographers. Created works show a Mincraft copy of Puszcza Białowieska, which (still) exists in reality and makes us think about the natural environment. The satisfaction caused by the awards is even greater because the issue of protecting the nature has always played a great role for us and this time we had an opportunity to act in the right purpose.
Great thanks for Stanisław Szczypior, Maciej Twardowski, Ogilvy Poland, Izabela Pawłowska. Special acknowledgments to Maciek Twardowski and the genious of Wojciech Kowalik!